• Park 20|20: A Leading Example for Built Positive

    May 30, 2017

    Park 20|20 is a 92,000 m2 business park located in Haarlemmermeer, on the outer edges of Amsterdam. It is the first full-service business park designed with Cradle to Cradle® in mind, combining sustainable design and an optimal ecological approach with a groundbreaking, innovative way of executing...

  • Manufacturers Play Critical Role in Circular Economy Trend

    April 25, 2017

    Green building has seen tremendous momentum over the past decade, but the low-hanging fruit is slowly giving way to much more sophisticated concepts that will continue to reduce the impact of the built environment and even contribute to the enhancement of ecology, resources, and occupant health.


  • Built Positive Launches in Amsterdam

    April 25, 2017

    The 12th of April marked the official launch of the Built Positive platform in the Netherlands. Industry leaders from the construction and real estate sectors joined us in Amsterdam at the green building innovation event Building Holland, which provided a fitting setting for the introduction of...

  • Built Positive Unveils New Branding Identity

    March 30, 2017

    Alongside the kickoff of the Built Positive movement, the Cradle to Cradle Products Innovation Institute has created an accompanying visual identity that stands out in the sustainable design community while clearly communicating the movement’s mission.

    In developing the new branding for Built...

  • Google’s Sustainability Moonshot

    March 28, 2017

    Google is known for its innovation beyond the search engine, with teams exploring everything from driverless cars to smart contact lenses. One effort that they don’t talk about quite as much, but perhaps is even more important, is sustainability, which the company calls its “quiet moonshot.”


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