06 Mar, 2024

Cradle to Cradle Certified® as a framework for innovation with John Mascari, Hannes Schoenegger & Roxane Spears

How can the Cradle to Cradle Certified® framework help achieve circularity? In this panel discussion featuring Roxane Spears (Vice President of Sustainability at Tarkett North America), John Mascari (Co-Founder and COO of Blueland) and Hannes Schoenegger (Co-Founder and CEO of QWSTION and Bananatex®), these three pioneering companies share their stories of innovation. They elaborate on the ways in which adopting the holistic approach of the Cradle to Cradle Certified framework is helping them achieve circular transformation, and how collaboration is key as shared knowledge and resources drive innovation and sustainability forward.

As part of our Circular Shift Series we are sharing 9 sessions led by leaders and experts across sectors, recorded during our Circular Shift 2023 event in New York City. We united some of industry’s best known leaders in a tangible exploration of approaches and strategies to innovate for a circular future, featuring a diverse program of both inspirational and interactive sessions. Gain fresh insights into the latest practices and innovations powered by the Cradle to Cradle Certified® Products Program across different sectors, including the built environment, furniture, fashion, textiles, cosmetics and personal care.

Watch all Circular Shift 2023 sessions