Stakeholder Advisory Council

The Stakeholder Advisory Council is charged with advising the C2CPII Certification Standards Board, Board of Directors, and staff on market and implementation issues related to the Cradle to Cradle Certified Products Program and general C2CPII strategies for the growth and impact of Cradle to Cradle Certified products in the marketplace. The Council is composed of industry leaders from Cradle to Cradle certification holder companies, Cradle to Cradle Certified assessors, and representatives from NGOs, government, and other market segments with an interest in Cradle to Cradle Certified. Council members are appointed by the C2CPII Board of Directors.

Pascal Brun

Head of Sustainability, H&M Brand

Pascal has over 20 years of experience in the apparel and textile industry with multinational corporations such as H&M and Camaieu. His experience spans across execution and strategic management roles. After having worked in Europe, China, Bangladesh and Hong Kong, across a variety of roles such as Country Manager, Global Supply Chain Manager, Global Sustainability Manager, Pascal is now responsible for leading and managing H&M's Global Sustainability department and is currently based in Stockholm.

Pascal's expertise lies in his experience from integrating key business KPIs with those of sustainability. Under his leadership, H&M has achieved and implemented several key sustainable initiatives.

He also used to sit on the Board of International Cotton Association and Better Cotton Initiative as the brands representatives for the industry, and is currently serving on the Board of Directors of the Sustainable Apparel Coalition and Zero Discharge of Hazardous Chemicals.