Stakeholder Advisory Council

The Stakeholder Advisory Council is charged with advising the C2CPII Board of Directors, the Standards Steering Committee, and staff on market and implementation issues related to the Cradle to Cradle Certified Products Program and general C2CPII strategies for the growth and impact of Cradle to Cradle Certified across product sectors and regions. The Council is composed of a variety of stakeholder groups that are either frequent users of the Cradle to Cradle certification framework or familiar with the application of Cradle to Cradle principles. These stakeholder groups include industry leaders and representatives from government, public sector, academia, NGOs, and others such as end users, specifiers, investors, funders, or service providers with an interest in and relevancy to the Cradle to Cradle Certified Products Program. Stakeholder Advisory Council members are appointed by the C2CPII Board of Directors.

Pascal Brun

Head of Sustainability, H&M Brand

Pascal has over 20 years of experience in the apparel and textile industry with multinational corporations such as H&M and Camaieu. His experience spans across execution and strategic management roles. After having worked in Europe, China, Bangladesh and Hong Kong, across a variety of roles such as Country Manager, Global Supply Chain Manager, Global Sustainability Manager, Pascal is now responsible for leading and managing H&M's Global Sustainability department and is currently based in Stockholm.

Pascal's expertise lies in his experience from integrating key business KPIs with those of sustainability. Under his leadership, H&M has achieved and implemented several key sustainable initiatives.

He also used to sit on the Board of International Cotton Association and Better Cotton Initiative as the brands representatives for the industry, and is currently serving on the Board of Directors of the Sustainable Apparel Coalition and Zero Discharge of Hazardous Chemicals.