Stakeholder Advisory Council

The Stakeholder Advisory Council is charged with advising the C2CPII Certification Standards Board, Board of Directors, and staff on market and implementation issues related to the Cradle to Cradle Certified Products Program and general C2CPII strategies for the growth and impact of Cradle to Cradle Certified products in the marketplace. The Council is composed of industry leaders from Cradle to Cradle certification holder companies, Cradle to Cradle Certified assessors, and representatives from NGOs, government, and other market segments with an interest in Cradle to Cradle Certified. Council members are appointed by the C2CPII Board of Directors.

Jo Chidley

Founder, Beauty Kitchen

Jo Chidley is the founder of Beauty Kitchen UK Ltd, a company on a mission to create the most sustainable beauty products in the world. Jo started the business with her husband Stuart in 2014, when she struggled to find natural and sustainable beauty products that really worked. A chemist, botanist and sustainability expert, Jo has grown Beauty Kitchen from 6 products stocked in just one retailer to over 70 products stocked in well-known highstreet stores such as Boots and Sainsburys.

Widely regarded as one of the pioneers of sustainable beauty, Jo is driving the beauty industry forward with better practise approaches. She is Beauty Kitchen’s toughest critic, inspecting everything from the efficacy of the products, to the way the ingredients are sourced, right down to the packaging sustainability for each product. Sustainability in packaging is a subject that is close to her heart and inspired Beauty Kitchen’s Return • Refill • Repeat programme.

Jo received several awards and is regularly featured in national and international press. Recently she featured on BBC Breakfast talking about sustainability and how Beauty Kitchen is helping Glasgow to become the first carbon neutral city in the UK. Jo’s sustainable focus has led the company to be voted as one of the UK’s 100 Most DisruptiveCompanies.