The Team

The Stakeholder Advisory Council is charged with advising the C2CPII Certification Standards Board, Board of Directors, and staff on market and implementation issues related to the Cradle to Cradle Certified Products Program and general C2CPII strategies for the growth and impact of Cradle to Cradle Certified products in the marketplace. The Council is composed of industry leaders from Cradle to Cradle certification holder companies, Cradle to Cradle Certified assessors, and representatives from NGOs, government, and other market segments with an interest in Cradle to Cradle Certified. Council members are appointed by the C2CPII Board of Directors.

Jeffrey Prins

Jeffrey Prins previously worked for 11 years at DOEN Foundation, founded by the Dutch Postcode Lottery, focusing on clean-energy investments and energy access in East Africa and India. Before DOEN, he worked for close to seven years as a policy adviser on environmental issues for various politicians. Initially, this policy work started at the European Parliament and then continued at the Dutch parliament. Jeffrey served as a politician himself, albeit shortly, when he became a member of the city council in Amsterdam.

Jeffrey grew up in Holland, Michigan, in the United States. After finishing his Bachelor's degree at Calvin College in Grand Rapids, he moved to the Netherlands, where both his parents immigrated from in the 1940s. Jeffrey has a Master’s degree in Political Science from the Vrije Universiteit in Amsterdam. His passion for sustainability was sparked when he was a student volunteering at Greenpeace. More recently, he has been deeply inspired by the Cradle-to-Cradle design approach from McDonough and Braungart, dedicated to “remaking how we make things”. Currently, Jeffrey is Facilitator & Enabler at IKEA Foundation.