Stakeholder Advisory Council

The Stakeholder Advisory Council is charged with advising the C2CPII Board of Directors, the Standards Steering Committee, and staff on market and implementation issues related to the Cradle to Cradle Certified Products Program and general C2CPII strategies for the growth and impact of Cradle to Cradle Certified across product sectors and regions. The Council is composed of a variety of stakeholder groups that are either frequent users of the Cradle to Cradle certification framework or familiar with the application of Cradle to Cradle principles. These stakeholder groups include industry leaders and representatives from government, public sector, academia, NGOs, and others such as end users, specifiers, investors, funders, or service providers with an interest in and relevancy to the Cradle to Cradle Certified Products Program. Stakeholder Advisory Council members are appointed by the C2CPII Board of Directors.

Jeffrey Prins

Head of Portfolio Renewable Energy, IKEA Foundation

Jeffrey’s focus at the IKEA Foundation is on renewable energy as a means to alleviate poverty and to fight climate change.

Jeffrey previously worked for more than 11 years at DOEN Foundation, founded by the Dutch Postcode Lottery, focussing on clean-energy investments and energy access in East Africa and India. Before DOEN, Jeffrey worked for close to seven years as a policy advisor on environmental issues for various politicians. Initially, this policy work started at the European parliament and then continued at the Dutch parliament. He served as a politician himself, albeit shortly, when he became a member of the city council in Amsterdam.

Jeffrey grew up in Holland, Michigan, in the United States. After finishing his Bachler’s degree at Calvin College in Grand Rapids, he moved to the Netherlands, where both his parents immigrated from in the 1940s. He has a Master’s degree in Political Science from the Vrije Universiteit in Amsterdam. His passion for sustainability was sparked when he was a student volunteering at Greenpeace. More recently, he’s been deeply inspired by the Cradle-to-Cradle design approach from McDonough and Braungart, dedicated to “remaking how we make things”.