The Team

Frouke Bruinsma

After a career as Legal Counsel at G-Star Frouke (1977) set up the G-Star Corporate Responsibility department in 2007. Over the years, she built the Corporate Responsibility department around four pillars: Responsible Supply Chain, Sustainable Product, Sustainable Operations and Community involvement and integrated sustainability into the business. Reporting directly to the CEO, Frouke currently heads an international team of 7 located in Amsterdam, Dhaka and Shanghai. In addition Frouke was responsible for setting up the GSRD Foundation in 2007, G-Star’s corporate foundation through which G-Star works in the field of Education and Entrepreneurship to positively impact the people and communities in the countries where G-Star products are manufactured. She is still involved in the daily management of Foundation. Next to that she is Board member of the ZDHC Foundation to drive positive change and help lead the apparel and footwear industry towards zero discharge of hazardous chemicals for all products across all pathways by 2020