Experts Sought for Public Revision of the Cradle to Cradle CertifiedTM Product Standard


SAN FRANCISCO, March 5, 2014 -- The Cradle to Cradle Products Innovation Institute announced today its Certification Standards Board, an independent entity, has initiated a public revision of the Cradle to Cradle Certified Product Standard.  The standard is used to comprehensively determine product sustainability across five interrelated quality categories: 
•    Material health examines whether ingredients are safe for human health and the environment;
•    Material reutilization evaluates whether products can return safely to nature or industry after use;
•    Renewable energy and carbon management measures the use of renewable energy in product manufacturing and assembly;
•    Water stewardship determines whether product manufacturing processes protect water supplies
•    Social fairness evaluates the impact upon employees and communities involved in product production.

The public revision process will be informed by five expert advisory groups that correspond with these five foundational criteria. Application for revision advisory group membership is open.  The primary qualification is an understanding of and commitment to Cradle to Cradle Certified product principles, supported by demonstrated expertise in one or more of the criteria categories.

The standard was originally developed as a private recognition system for clients of McDonough Braungart Design Chemistry. Transformation to a public certification program began in 2011, when Cradle to Cradle Products Innovation Institute undertook administration of version 3.0 of the standard. To date, thousands of products from nearly 200 companies around the world have been assessed and certified at one of five levels of achievement — BASIC, BRONZE, SILVER, GOLD or PLATINUM

This revision, which will result in Version 4 of the standard, will be conducted in a transparent process.  There will be two public comment periods and numerous interactive updates during the course of this revision.  

 “This work is essential to moving Cradle to Cradle Certified forward to fulfill its mission,” according to Dr. Susan Klosterhaus, the Institute's Senior Scientist.  “I’m anticipating strong interest from all sectors.”

Individuals interested in participating in the revision process may learn more and apply here.