The Ellen MacArthur Foundation Welcomes the Cradle to Cradle Products Innovation Institute to its Circular Economy 100 Program

Certified Products Program "an operating system for the circular economy"

SAN FRANCISCO, CA May 15, 2015  – The Cradle to Cradle Products Innovation Institute announced today it has joined the Ellen MacArthur Foundation’s Circular Economy 100 program as an affiliate member.

The circular economy aims to transform the world’s industrial economy from a “take, make and dispose” linear system to a circular one that is restorative by design, aiming to keep products, components and materials continuously flowing at their highest utility and value.

Becoming an affiliate member enables the Institute to work closely with other CE 100 participants to explore innovations associated with the Cradle to Cradle CertifiedTM Products Program, a publicly available methodology that encourages manufacturers to make products in fundamentally better way by providing criteria and requirements for continually improving what products are made of and how they are made.

"We are delighted to be integrating the knowledge gained by the companies who have Cradle to Cradle certified products into the CE 100 network,” says Dame Ellen MacArthur. “For product manufacturers, Cradle to Cradle Certified is an extremely valuable guidance system for participating in the Circular Economy.” 

The Ellen MacArthur Foundation’s Circular Economy program and the Institute’s work both share an underpinning philosophy with the Cradle to Cradle® design framework co-developed by William McDonough and Michael Braungart. Messrs. McDonough and Braungart are co-founders of the Institute. The relationship is further deepened by the appointment of William McDonough as Chair and Dame Ellen MacArthur as Vice Chair of the Meta-Council on the Circular Economy for the World Economic Forum.

“As someone deeply connected to the work of both the Institute and the Ellen MacArthur Foundation, I am delighted to see greater integration and idea exchange,” says William McDonough. “We are all contributing to the same important work: envisioning and realizing the future of making things. “All of us involved in these efforts agree the certified products program is essentially the operating system for the circular economy.”

“We are confident that Institute and its growing community of companies with certified products can make important contributions to the acceleration of the CE 100’s work to collectively solve problems, share best practices, and build capacity for positive impact,” adds Bridgett Luther, president of the Institute.