Greenbuild Concept Home Demonstrates Prevalence of Cradle to Cradle Certified™ Products and Material Health Certificates

WASHINGTON, D.C. (Nov. 18, 2015) – Architects, builders, and consumers have the opportunity to witness the power of product transparency in a real-world setting when they visit the Concept Home during the 2015 Greenbuild International Conference & Expo Nov. 18­ and 19. Designed and built by Unity Homes, the 1,620-square-foot prefab net-zero house on the show’s exhibit floor includes more than 20 products that have achieved Cradle to Cradle certification or a Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

“For years, architects and consumers have recognized Cradle to Cradle Certified as the gold standard for exceptional products, but they were hard to find. That’s no longer the case as more and more manufacturers embrace the design and manufacture of regenerative products and obtain third-party verification of their products’ ingredients, cycleability, and manufacturing processes,” said Stacy Glass, Vice President, Built Environment for the Cradle to Cradle Products Innovation Institute. “The Unity Home is replete with options—from floor to ceiling and bedroom to bathroom—that meet the stringent requirements of the Cradle to Cradle Certified Products Program or the Institute’s Material Health Certificate, demonstrating just how easy it’s becoming for specifiers and buyers to truly understand the materials that make up homes and commercial spaces.”

The Cradle to Cradle Certified™ mark provides a clear, visible, and tangible validation of a manufacturer’s ongoing commitment to sustainability, offering third-party verification across five attributes: material health, material reutilization, renewable energy, water stewardship, and social fairness. The Material Health Certificate, which is part of Cradle to Cradle certification requirements but also available as a stand-alone certification, uses the same methodology to provide manufacturers with a trusted way to communicate their work toward chemically optimized products and supports growing industry and consumer interest in knowing about the chemicals in products and supply chains, avoiding chemicals of concern, and making a commitment to continual improvement toward greener chemistry.

Thousands of other products for the built environment, home and personal care, fashion, textiles, packaging, and more can be found on the free C2C Certified product registry: Material health certificates can be found on the MHC registry:

The Unity Home project is a partnership between media company Hanley Wood, builder Tedd Benson and Unity Homes, Builder magazine, and the Cradle to Cradle Products Innovation Institute. The net-zero house is designed to achieve LEED v4 Platinum, as well as Energy Star v3 and the EPA’s AirPlus and WaterSense programs.

Much of the structure—including pods containing the kitchen, bathrooms, laundry room, and mechanical systems—was constructed in the controlled environment of Unity’s production facilities in Walpole, N.H. The rest of the home, including floors, walls, and roof, were built and shipped as complete panels with framing, sheathing, subflooring, wiring, insulation, windows/doors, and interior and exterior finishes in place.

Cradle to Cradle Certified and Material Health Certificate products featured in the home include:

“When you select C2C Certified products, you are getting a third-party, multi-attribute certification that the materials in the products and the way they are made will create a safer and healthier built environment,” Glass added. “Certification provides a pathway to product optimization and a better world. In this case the products featured have achieved a minimum of Silver in Material Health—meaning there is no exposure to carcinogens, mutagens, or reproductive toxicants. No other program or label can say that.” 

For more information on the Unity Home, visit For more information on the Cradle to Cradle Certified Product Standard and Material Health Certificate, visit

Image above rendering of Greenbuild Unity Home from Unity Homes (

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the publicly available Cradle to Cradle Certified™ Product Standard and Material Health Certificate, which provides designers and manufacturers with criteria and requirements for continually improving what products are made of and how they are made while providing consumers, regulators, employees, and industry peers with a clear, visible, and tangible validation of a manufacturer’s ongoing commitment to sustainability and to their communities. The Institute educates and empowers manufacturers of consumer products to become a positive force for society and the environment, helping to bring about a new industrial revolution. The continual improvement quality standard was gifted to the Institute by William McDonough and Michael Braungart (Cradle to Cradle: Remaking the Way We Make Things, The Upcycle) after more than 20 years of private development with some of the world’s leading brands.