OAKLAND, CA – Fashion Positive PLUS is expanding its global collaboration on circular materials innovation as the program enters its second year.  

Part of the Cradle to Cradle Products Innovation Institute’s Fashion Positive initiative, PLUS is a membership collaborative of pioneering brands, innovators and suppliers working together to catalyze positive change in the fashion industry through the development of safe, healthy, circular materials that can remain in perpetual cycles of use and reuse.

The group’s mission is to accelerate the circular economy within the fashion industry identifying pre-competitive materials commonly used in textiles and apparel design, then optimizing those materials for circularity by advancing them towards Cradle to Cradle CertifiedTM GOLD level and adding them to the Fashion Positive Materials Collection, an open-source library of circular fashion inputs.

Inaugural year highlights of the Fashion Positive PLUS collaborative include:

  • The identification of nine shared high volume, pre-competitive materials to move towards Cradle to Cradle Certified GOLD level in conjunction with 12 materials suppliers. The range of traditional and innovative materials include viscose, lyocell/Tencel, cotton reactive dyes, indigo, Cupro, chemically recycled viscose and chemically recycled polyester.
  • Awarding $50,000 to Worn Again, an innovator developing chemical recycling technology to separate blends and create recycled polyester fiber.
  • Expanding PLUS membership to include Gap Inc. brand Athleta, G-Star RAW, and Mara Hoffman in addition to inaugural members Kering, H&M, Stella McCartney, Eileen Fisher, Marks & Spencer and Loomstate.

“We expect the best from our fabrics, and we know our customers do, too. That’s why we’re constantly working with our team of internal athletes, FitPros, Ambassadors and customers to design performance fabrics, technologies and solutions,” said Michele Sizemore, senior vice president of operations for Athleta. “By joining the Fashion Positive PLUS initiative, we’re able to work alongside industry leading partners to collaboratively identify even more innovative solutions for sustainable and blended fibers. In the end, this helps us drive toward a more closed loop system where we can perpetually circulate our products in a way that reduces waste throughout the entire product lifecycle.”

“We are delighted at the growth and progress Fashion Positive PLUS has made during its first year thanks to the passion, commitment and engagement of the brands, innovators and suppliers who share the vision of positively transforming the fashion industry through the innovation and development of widely available safe, healthy, circular materials,” said Annie Gullingsrud, Fashion Positive PLUS lead for the Cradle to Cradle Products Innovation Institute. “As the PLUS collaborative gains momentum, we look forward to accelerating the group’s effort towards verifying commonly used pre-competitive materials according to the Cradle to Cradle Certified product standard and to continuing to expand the Fashion Positive Materials Collection.”

All nine PLUS members reconvened in Copenhagen during last week’s Fashion Summit to set out the group’s roadmap for year two of the collaborative, which will focus on bringing the first of the pre-competitive materials to the Cradle to Cradle Certified GOLD level.


About Fashion Positive

Fashion Positive transforms fashion one material at a time. Together with a community of pioneering brands, innovators, and suppliers, we identify, optimize and certify the building blocks of the industry— yarns, dyes, fabrics, zippers, trims, finishing, and more—creating a growing collective of "positive" materials with which to design from the beginning. For more information visit

About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization whose mission is to turn the making of things into a positive force for people, the economy, and the planet. It administers the Cradle to Cradle Certified Product Program, a guidance system for assessing and continually improving products based upon five sustainability characteristics: material health, material reuse, renewable energy, water stewardship and social fairness. The Institute is headquartered in Oakland and Amsterdam, NL. For more information, visit or follow @C2CCertified on Twitter and Instagram.