• How to Design a Circular Product: R-Strategies and Cradle to Cradle Certified®

    September 30, 2022

    The so-called R-Strategies are widely known as design strategies for circular product design. So, what does it take to successfully apply these strategies to your product life cycle when you intend to work towards Cradle to Cradle Certified®?

  • Three Ways the Circular Economy Can Create Value Beyond Circular Material Flows

    September 12, 2022

    Many of the ways the circular economy can create value are overlooked because it is often not seen in the context of our interconnected world and society. Recycling and circular design are not the only benefits of a circular economy: there is far broader value in terms of materials, innovation and…

  • C2CPII Standards Steering Committee Call for Members

    August 30, 2022

    The Institute is seeking qualified individuals to join a world-class group of technical and subject matter experts.

    Help set the standard for a safe and circular future by joining the Cradle to Cradle Products Innovation Institute Standards Steering Committee.


  • Cradle to Cradle Certified® Showcases at London’s Circular Economy Week 2022

    June 27, 2022

    The panel discussion focused on “Driving the Circular Transformation – C2C Certified® in the Built Environment”. Ana Quintas, Institute’s Built Environment Lead (EMEA), commented: "It was encouraging to see progress on circularity across the UK market, with private companies and public agencies…

  • Leaders demonstrate circular transformation at Institute’s summit in Amsterdam - Circular Shift 2022

    June 15, 2022

    AMSTERDAM, The Netherlands, June 15, 2022 - Hosted at the innovative landmark building Capital C in Amsterdam on 8 June, the Circular Shift summit convened over 130 leaders to share inspiration and demonstrate novel practices for the transition to circular systems and sustainable business models.…

  • New Board Directors Announced

    June 2, 2022

    The Cradle to Cradle Products Innovation Institute welcomes two new members to its Board of Directors as of 1 June 2022: Rives Taylor, Principal / Co-Director of Design Resilience at architectural firm Gensler, and Marissa McGowan, Chief Sustainability Officer for North America at L’Oréal.

  • How Shahi created a first-of-its-kind circular dress

    April 11, 2022

    Large Indian apparel manufacturer and exporter of ready-made garments Shahi works with some of the world's leading fashion brands. In late 2018, the company was presented with an opportunity to become India’s first woven apparel and textiles manufacturer to create Cradle to Cradle Certified®…

  • Four Pioneering Companies Demonstrate Leadership with Cradle to Cradle Certified® Version 4.0

    March 29, 2022

    Following the launch of the Cradle to Cradle Certified® Product Standard Version 4.0 in March 2021, several pioneering companies across different sectors embarked on certifying their products to the new standard, which features enhanced and more rigorous requirements in all performance categories.…

  • Beauty, Personal Care and Household Products Highlights

    March 29, 2022

    The beauty, personal care and household products world is experiencing unprecedented dynamism when it comes to sustainability. Global market leaders like L’Oreal and Coty are pioneering a large-scale shift towards sustainable products, with a number of smaller companies and Indie brands disrupting…

  • Recent Cradle to Cradle Certified® Achievements in Textiles, Apparel & Footwear

    March 29, 2022

    Commitment to products that are safe, circular and equitable continues to grow in the fashion industry, with brands placing focus and taking action on circularity, clean energy and social fairness. Achieving Cradle to Cradle Certified® for its products provides tangible evidence of a company’s…

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