In 2011, after intensive research, the Austrian communication company gugler* succeeded in producing printing products in such a way that they could be returned to the biological cycle at the end of their product life cycle - and has been awarded the Cradle to Cradle Silver certificate for its pureprint product groups. All the substances in the Cradle to Cradle certified printing products have been analyzed together with the environmental research institute, EPEA Hamburg. The optimization focused on material health and material reutilization criteria. Gugler* had already established very high standards for energy conservation, water stewardship and social fairness. While working on the project, our team members became much more aware of the environmental problems that conventional printing products can cause, and confirmed that the Cradle to Cradle approach offers a better way.