Construction Specialties currently has 22 products certfified by the Cradle to Cradle Products Innovation Institute.  Vice President of Construction Specialties, Howard Williams, heard William McDonough and Michael Braungart speak and after an inspiring talk, he read Cradle to Cradle. Shortly after, the USGBC offered an innovation credit for the C2C certified products and Williams championed adoption of the Certified Product Standard. Meanwhile, Construction Specialties customers were trumpeting Cradle to Cradle Certified, so this proved to be not only a wise investment but also a prescriptive path to environmentally responsible behavior, all under the watchful eye of the third-party certifier. “The extent to which we value and attend to these structures is the extent to which we set our course and that of future generations. It’s not so much that this raises our responsibility, but that it also raises our opportunity.”