Now available in more than 30 countries, Aveda, the Art and Science of Pure Flower and Plant Essences, was founded in 1978 in Minneapolis, MN, with the express purpose of creating powerfully effective, botanically-based hair, skin, body and makeup products, and spa treatments inspired by Ayurveda, the 5000 year old traditional Indian system of healing.

Aveda is world-renowned for pioneering benchmarks of environmental responsibility in beauty, including being the first privately owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power. Consistent with Aveda’s long-term commitment to Cradle to Cradle® principles, seven Aveda products and packages are C2C certified. Aveda’s annual Earth Month campaign, held each April, has raised more than $31 million to support environmental projects around the world since 1999.

Check out their video here!