Being good is good for business

The Business Case for Cradle to Cradle CertifiedTM Products

The Cradle to Cradle Products Innovation Institute commissioned Trucost® to develop an assessment framework with clearly defined performance indicators to determine the actual effect of optimization on the business, environmental and social impact of products.

Benefits of Cradle to Cradle Certification

  • Business

    Rethinking production and design processes is evidenced through higher sales performance, positive growth and increased profit margins, along side significant cost savings related to water and energy efficiency improvements.

  • Environment

    Replacing chemicals of concern with safer alternatives, conserving resources through continuous product cycles, increasing use of renewable energy and improved energy and water efficiency and have a positive impact on ecosystems.

  • Social

    Honoring communities and workers throughout the value chain through fair treatment and healthy workplaces, and inspiring employees and suppliers to work on more sustainable products and designs.

Measuring Impact of Optimization

A team of independent scientists from leading international institutions as well as expert stakeholders reviewed the framework to ensure a robust and reliable methodology. Two key principal documents were created for analysis available for free

Ten companies joined a pilot program to develop, test and refine the assessment. These companies together represent a variety of products from different sectors, geographic regions and Cradle to Cradle product scores. Learn how these companies did by downloading their detailed reports for free.

Special thanks to the following, without whose generous support this important work would not be possible.

  • Stichting DOEN
  • The City of Venlo
  • The C2C Expo Lab