Together We Build What Is Next –  Built Positive Launch Workshop, Amsterdam

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Built Positive is a collaborative movement to increase the built environments’ positive impact on people, planet, and economy by designing for circularity, innovating to improve inputs, and quantifying positive impact from the molecule to the metropolis.

We invite you to join an engaging workshop on April 12th at Building Holland in the RAI, Amsterdam. This three-day innovation event is the ideal venue to launch Built Positive with industry leaders from the construction and real estate sectors coming together to discuss the future of green building.


The half-day workshop will introduce you to the key concepts of Built Positive,  highlight best practices, introduce opportunities to create value, and let you hear from leading edge practitioners. Together we will explore how we can apply these concepts in our work toward highly productive circular systems for the built environment. By participating, in the Built Positive workshop, you join a community of thought leaders including over 150 manufacturers of Cradle to Cradle certified products, the leading global developer of Cradle to Cradle and circular real estate projects, Delta Development, leading architects such as Hans Goverde from Kraaijvanger, KPMG True Value professionals , Rabobank Real Estate Finance team, Cradle to Cradle procurement specialists from the City of Venlo and many more. 

We look forward to welcome owners, developers, architects, design professionals and product manufacturers who aspire to help build what is next. Also welcome are public and private policy makers and procurement officers who are interested in accelerating a transition towards a world where verified, positive materials flow in safe, perpetual cycles throughout the built environment.


Built Positive: Together We Build What Is Next.

Moderator: Leontine Gast, Founder, The Terrace

8:30 - 9:00             Welcome

9:00 - 9:20             Introduction: Built Positive: Why, How, & What?

  • Thijs Maartens, Cradle to Cradle Products Innovation Institute

9:20 - 10:15            Panel Discussion: Positive Impact from the Molecule to the Metropolis

  • Owen Zachariasse, Delta Development
  • Lukas Hoex, DSM
  • Arnoud Walrecht, KPMG
  • Jeroen van Muiswinkel, Rabobank Real Estate Finance
  • Hans Goverde, Kraaijvanger Architecten
  • Michel Weijers, Gemeente Venlo

10:15 - 10:30          COFFEE BREAK

10:30 - 11:45        Workshop: From Challenge to Engagement

10:30 - 11:10        Circular Design for the Built Environment: Challenge accepted

  • Owen Zachariasse: Valuable insights, challenges and opportunities

11:10 - 11:45        Value chain collaboration in the Built Environment: Challenge accepted

  • Hans Goverde: Valuable insights, challenges and opportunities

11:45 - 12:00        Conclusion: Let’s build what’s next.

  • Leontine Gast & Thijs Maartens

12:00 - 12:30          Network Lunch

About Built Positive

Built Positive is an open and collaborative industry movement initiated by the Cradle to Cradle Products Innovation Institute. Built Positive challenges our industry to build better. Built Positive is created to advance the green building movement’s leadership in safe materials, perpetually cycled with positive impact on humans and the environment. By doing so Built Positive aims to increase the positive impact of the built environment on people, planet, and economy.

Target audiences:

  • Owners & Developers
  • Design Professionals including Architects and Designers
  • Product Manufacturers
  • Policy and Standard makers
  • Procurement specialists

Register Here