Built Positive

Creating positive impact from the molecule to the metropolis

Are you ready to build what’s next? Join the Built Positive Movement.

Built Positive is an initiative of the Cradle to Cradle Products Innovation Institute to enhance the value and quality of materials and products used in the built environment and in the circular economy.

Cradle to Cradle Certified™ is more than a certification—it’s a vision associated with positive impact. Our value proposition is the verification of positive materials for circular systems. Built Positive is our new initiative to leverage these strengths to make a greater impact in the Built Environment.

Built Positive kicked off in November with a workshop series across five cities followed by an introductory webinar. It’s the first, but just one, component a larger movement that leverages the strengths of the Cradle to Cradle Products Innovation Institute to make a greater impact on the Built Environment.

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What Is Built Positive?

Through circular design and circular value chains, materials in buildings sustain their value so that they function as banks of valuable materials. This shift allows the building sector to produce less waste, use less virgin resources, slow the usage of resources to a rate that meets the capacity of the planet, and improve human health while creating true value for owners and occupants.

The key concepts of the Built Positive movement are as follows:

Circular Design: Everything is a resource for something else. Intentionally eliminate the concept of waste through design at all levels:  material, product, and building.

Material Health: Quality assurance and value retention through the use of materials that are verified to be safe and healthy for humans and the environment.

Design for Disassembly, Reuse, and Recovery: Buildings that can be easily deconstructed so that materials, products and components can be easily recovered, their value retained, to be meaningfully cycled.

Value Chain Collaboration & Integration: To innovate and accelerate circular solutions requires early and often engagement of the supply chain, material manufacturers, architectural and interior designer, owners and developers, banks and financiers.

Qualifying and Quantifying Value: Creating and retaining value over the use and reuse cycles of a product or building enabled by the identification, optimization, verification, and tracking of materials thoughtfully designed and assembled for whole building circularity.

Policies and Standards: Governments can affect preconditions for a circular building sector through various incentives, policies, standards and regulations.

How Do I Join the Movement?

As we move forward, Built Positive will encompass numerous educational, collaborative, and exploratory components designed to challenge how you think about sustainability in the built environment.

Step 1: Sign up for the Built Positive newsletter. This monthly newsletter includes articles, case studies, events, and more items designed to keep you informed and thinking as you put Built Positive concepts into practice.

Step 2: Attend webinars and in-person events. We will be hosting monthly webinars and will be scheduling in-person workshops in cities around the country over the course of the next year. Sign up for the next webinar below. Subscribing to our newsletter also will keep you informed when new events are added.

Step 3: Get inspired. If you’re just joining us, catch up on the inspiring case studies and articles in the News box below.

Step 4: Share your successes. Are you incorporating the principles of Built Positive? Let us know so we can share your story and others can learn from your efforts. Click here to send us an email.  

Built Positive is a collaborative initiative of the Cradle to Cradle Products Innovation Institute, created to advance the green building movement’s leadership in safe materials, perpetually cycled with positive impact on humans and the environment. As design and construction practitioners, you play a central role in this movement and its opportunities and possibilities.

Continuing Education


Built Positive London Workshop
October 5 

This high-energy half-day workshop will explore the key concepts of Built Positive including circular design; material health; design for reuse, disassembly, and recovery; value chain collaboration; and qualifying and quantifying the value of materials over their use and reuse cycles.


Built Positive Workshop: Exploring Buildings as Material Banks
October 17 • New York

Built Positive is coming back to New York this Fall for a deep dive into opportunities for circularity in the built environment. This full-day workshop will challenge you to consider the possibilities for intergenerational benefit and future value that are opened up by selecting safe ingredients that can be perpetually cycled for your design/build projects.

Workshop learning objectives include:
• Understanding the Built Positive framework and potential
• Understanding how each material health reporting and optimization path provides a unique approach and result
• Identifying and selecting safe ingredients that are designed to be perpetually cycled
• Exploring design solutions to eliminate the concept of waste and enable reuse, disassembly, and meaningful recovery of materials and products
• Identifying support systems that will be necessary for circularity in the built environment to be achieved
• Discovering potential to realize value from this work


Greenbuild Pre-Conference Workshop
Built Positive Workshop: Exploring Buildings as Material Banks

November 7 • Boston

World-renowned architect, author, and product designer William McDonough, FAIA, Int. FRIBA, will kick off this pre-Greenbuild workshop with an inspiring keynote talk. Don't miss this opportunity to explore and be challenged by what's next for the sustainable building movement. Following his keynote, a rock-star line-up of industry leaders will guide you in coupling your growing expertise in selecting safe ingredients with thoughtful design strategies, so that the materials and products you are specifying can be disassembled and recovered later for reuse. Early-bird registration closes Sept. 29!



Previously Recorded:

Built Positive Webinar: Google's Healthy Materials Moonshot
Feb. 28, 2017, 12-1 p.m. EST
Join Built Positive on this webinar to learn more, including how Google establishes its values and priorities around human health and informs its decisions for choosing healthy materials based on reliable and transparent data. Content will feature a demonstration of the Portico tool, and insight on next steps. 

Built Positive principles addressed include: Material Health, Circular Design, Value Chain Collaboration 

Learning Objectives: 

Understand the key principles of Built Positive - a movement that challenges our industry to build better. 
Learn about the latest developments in the material health and optimization space 
Learn about approaches to healthy materials selection, via a case study from Google 
Preview what’s beyond material health - circular design and circular economy 
Generate ideas to apply leading practices in your work

This webinar has been pre-approved for 1.0 GBCI CEU, 1.0 AIA LU and 1.0 IDCEC CEU. You will have the opportunity to provide your numbers as part of the post-event survey to have your participation reported or may opt to self-report.

View the Webinar Recording Here


Built Positive Webinar: An Introduction to Building What’s Next
Nov. 30, 12-1 p.m. EST
Built Positive is a movement that challenges our industry to build better. This webinar series will help you learn how to design for circularity, innovate to improve material inputs, and quantify positive impact from the molecule to the metropolis. In this introductory webinar, you will be introduced to the key concepts of Built Positive, learn how to apply the concepts to your work, grasp the value of implementing circular design, and be engaged to help build what’s next.  

Learning Objectives

  • Discover emerging sustainability concepts in the built environment including circular economy, buildings as material banks, material health, and circular design;
  • Explore the five principles of Built Positive: Circular Design, Material Health, Design for Disassembly & Recovery, Value Chain Collaboration, and Quantifying Value;
  • Communicate the value of these principles for owners, occupants, and the environment; and
  • Begin to apply Built Positive theories to professional practice toward systemic change with bottom line impact.

View the Webinar Recording Here


Check back for upcoming sessions!

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