About the Institute

The Cradle to Cradle Products Innovation Institute is dedicated to powering innovation for the circular economy through products that have a positive impact on people and planet. 

Through the Cradle to Cradle Certified® Products Program, the Institute sets the global standard for products that are safe, circular and made responsibly. Cradle to Cradle Certified® is used by future-focused designers, brands, retailers and manufacturers across the value chain to innovate and optimize materials and products according to the world’s most advanced science-based measures for material health, product circularity, renewable energy and climate, water and soil stewardship, and social fairness.

The Institute powers the global shift to a circular economy through partnerships and collaborative initiatives that equip businesses, governments and other stakeholders with the technical solutions and knowledge they need to innovate the way products are designed and made.

A world where safe materials and products are designed and manufactured in a prosperous, circular economy to maximize health and wellbeing for people and planet.

To lead, inspire and enable all stakeholders across the global economy to create and use innovative products and materials that positively impact people and planet.

The Institute is headquartered in San Francisco, California and Amsterdam, the Netherlands. Our work is funded through program fees and the support of foundations and sponsors.

The Institute is proud to be a part of the 1% for the Planet network, which connects businesses, individuals, and nonprofits to protect the planet.

If you own a business, consider joining 1% for the Planet and name the Cradle to Cradle Products Innovation Institute as your beneficiary.