Product circularity, verified

Our newest product certification empowers companies of all sizes to intentionally develop products for the circular economy.

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Latest updates

Empowering Consumers for the Green Transition: what it means for environmental claims

As part of the European Green Deal, the European Union (EU) has significantly strengthened its approach to tackling greenwashing.

Johnnie Walker: First whisky brand to earn the Cradle to Cradle Certified® sustainability certification for their packaging

Johnnie Walker’s Black Label and Red Label Scotch whiskies are produced in Scotland since 1820 and shipped all over the world, each bottle reflects long-term attention to the craft of whisky making – both in the liquid and the packaging.

Events

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18 February - 19 November 2026 - Webinar

How to be in sustainability when the vibes are off: the series

Hosted by C2CPII

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1 Apr 2026

1 Apr 2026Paris, France

Meet My Label: Credible and measurable eco-design with Cradle to Cradle Certified®

Hosted by C2CPII

10 Mar 2026

10 Mar 2026Amsterdam, The Netherlands

C2CPII at Innovation Forum's Sustainable Packaging Innovation Forum

News

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Ep.2: Everything you wanted to ask a contractor from "How to be in sustainability when the vibes are off"

If you've ever felt nervous talking to a contractor about anything, let alone sustainability initiatives you’d like to try out, you're not alone.

Event recap

Henry Rose: Notes from a modern fragrance house

Henry Rose is a genderless fragrance line that treats ingredient quality, chemistry, packaging, and manufacturing choices as one connected process.

Cradle to Cradle Certified® recognizes Fair Wear Foundation for Social Fairness

Cradle to Cradle Certified® has formally recognized Fair Wear Foundation as an accepted scheme for demonstrating compliance with the Social Fairness requirements of the Cradle to Cradle Certified® Full Scope certification. This recognition marks an important step toward reducing audit duplication for garment and textile brands while strengthening alignment between circularity and human rights in global supply chains.

Companies leading the circular shift

From market leaders to innovators, companies in our community drive the transformation towards a circular economy today.

MEET OUR COMMUNITY

Find out more about the InstituteFounded by William McDonough and Michael Braungart in 2010, the Cradle to Cradle Products Innovation Institute powers the shift to the circular economy.

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