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Cradle to Cradle Product Design Challenge Expands Prize Categories, Invites New Entries

Cradle to Cradle Products Innovation Institute Expands Global Design Competition, Opens Submissions for 5th Challenge

OAKLAND, CA. – The Cradle to Cradle Products Innovation Institute is now accepting entries for the next Cradle to Cradle Product Design Challenge. This round launches a new prize for the Best Use of Cradle to Cradle Certified™ Material and new criteria for the Best Use of Fusion 360 category

The fifth in a series of six design challenges slated to run through early 2018, this challenge is presented by the Institute in partnership with Autodesk, with support from Arconic Foundation

The new prize category, Best Use of Cradle to Cradle Certified Material, was created to engage designers and students in considering the role of materials in driving positive impact and progress towards a circular economy, according to the Institute’s Education Manager Marisa Guber, who oversees the Challenge. 

“As the volume of Cradle to Cradle Certified materials available for use as components in the making of other consumable goods grows, expanding the Challenge to include a prize dedicated to designs that use these materials as building blocks in the creation of next-generation products made for the circular economy is a natural step in the competition’s evolution; it’s also mission critical,” Guber stated. 

Initiated to educate, inspire and engage designers and students around the world to use Cradle to Cradle® thinking and regenerative design principles to envision and design products for a circular economy, the Cradle to Cradle Product Design Challenge has attracted 325 design submissions from more than 400 designers in 30 different countries to date.

“The vision of the Cradle to Cradle Product Design Challenge is to educate designers about the value of Cradle to Cradle Certified™ product design and to create space for them to explore and integrate this methodology into their own processes,” said Lewis Perkins, Institute president. “The evolution of the Challenge is a testament to the design community’s growing engagement with circular design and with methodologies like Cradle to Cradle that push us to fully consider the environmental and human impacts of materials and products to look beyond their immediate life cycle.” 

In addition to the new Best Use of Cradle to Cradle Certified Materials prize, the Challenge will also award prizes across the following categories: Best Professional Project, Best Student Project, Best Use of Aluminum, and Best Use of Autodesk Fusion 360 software. The prize for the Best Use of Autodesk Fusion 360 will be awarded to the design that demonstrates the best sustainable design practice with Fusion 360 by applying one or more of the design capabilities of the tool, such as lightweighting, shape optimization or durability. Find out more here. The winner of this category will receive either one full pass to Autodesk University 2017 for a professional winner, or $2000 for a student winner.

The winning projects for Best Use of Cradle to Cradle Certified Materials, Best Professional Project, Best Student Project and Best Use of Aluminum will each receive $2,000 US, and projects have the chance to win multiple categories. 

CALL FOR ENTRIES
Submissions for the fifth Cradle to Cradle Product Design Challenge are being accepted now through May 14, 2017. Winners will be announced in June.
 
There is no entry fee for the Challenge. To be eligible, entrants must complete a free two-hour online course, Designing Cradle to Cradle Certified Products for the Circular Economy
 
In addition, the Institute will host a series of free Material Spotlight webinars for designers, educators and students interested in learning about the variety of Cradle to Cradle Certified materials currently listed in the Cradle to Cradle Certified product registry. Dates and times for the webinars will be announced on the Challenge website and via social media.
 
Entries are invited across five categories:
·       NEW: Best Use of Cradle to Cradle Certified Materials
·       Best Professional Project
·       Best Student Project
·       Best Use of Autodesk Fusion 360
·       Best Use of Aluminum
 
Find out more information about how to enter the Challenge here, and view previous winners here