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Google’s Healthy Materials Program Rewards Cradle to Cradle Certified™ Materials & Products

Tags: built environment (629)

More and more property owners and managers are preferring Cradle to Cradle Certified™ products. Most recently, Google has updated its Healthy Materials Program to include the Cradle to Cradle Certified Product Standard as part of its selection criteria for products to use in its facilities.  Google's Healthy Materials Program, created to identify the healthiest products and materials for every Google building around the world, includes the Cradle to Cradle Certified Product Standard as an integral part of its selection criteria.

In 2015, Google launched Portico, its healthy materials online tool, to respond to the increasing market demand for healthy materials, transparency, LEED certification, and industry standards. Portico allows manufacturers to submit product information to get their products in front of Google's teams of artchitects, contractors, and project managers. Portico also automatically screens information and allows manufacturers to own and manage product data. Learn more about Portico.

While Google values the full Cradle to Cradle certification program including material health, material reutilization, renewable energy, water stewardship, and social fairness, the Google program is focused on healthy materials.   Therefore a product’s material health achievement level or Material Health Certificate will be recognized and highly preferred for the final score.  See a summary of how Cradle to Cradle Certified™ certification levels are recognized in Portico.