Happy anniversary EPEA!

By Bridgett Luther

Congratulations to Dr. Michael Braungart and the Environmental Protection Encouragement Agency (EPEA) for 25 years of dedication and progress in making the world a healthier place.

EPEA’s very name says something important about who Michael is and what the organization that he founded represents. The word “encouragement” distinguishes EPEA from both NEPA (the National Environmental Protection Act) and EPA (the U.S. Environmental Protection Agency), which are respectively a landmark American law and a regulatory agency.  I serve on an advisory board for the EPA. A fundamental problem with that agency is that it is almost entirely focused on doing less bad. EPEA, through its approach of encouragement, cooperation and innovation, is focused on doing more good.

One of the great honors of my life has been to take Michael’s simple and inspiring ideas as manifested in the certification program and are the foundation for the new non-profit organization, the Cradle to Cradle Products Innovation Institute. The Institute is global in scope, and is committed to scaling the ideas that have driven EPEA--making them available for more and more people and organizations to adopt. Michael, and his American collaborator William McDonough, have generously shared their work with the world via the Institute.

The leadership of Michael and everyone at EPEA have inspired so many of us over the past quarter century.

Happy anniversary EPEA, and thank you!

Photo caption: Dr. Michael Braungart and Bridgett Luther in San Francisco, June 2011. 

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