Innovation hub

Materials wish list

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Founder’s circle member Yves Behar said it best:
“I wish we designers had the tools to design according to certain materials at the start, rather than looking for material trade-offs down the line, when they are less likely to be adopted.

Currently, the responsibility rarely falls into the hands of the designer. We lack the tools to propose the right materials early on. Choices usually fall to the manufacturer, or to the factories building the products.”

magic wand