Innovation Stories

The companies presented here are redefining product quality, beauty, and innovation in ways that meet the rising expectations of 21st century customers and stakeholders. They form an extraordinary community of people who share a commitment to make products in fundamentally different ways so their creations can be a positive force for people, planet, and the economy. The ideas presented here flow from the path of continuous improvement established by the Cradle to Cradle CertifiedTM Product Standard. If your company has certified products and your story is missing, let us help. Please contact us at info(at)c2ccertified.org. A .pdf of the most recent version of Innovation Stories book is available for download here.

Shaw



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Shaw Industries was built on a long history of innovation—and a commitment to using resources to responsibly design and manufacture products that enhance quality of life for people all over the world— helping create a better future for our customers, our associates, our company and our communities in the process. We believe this isn’t simply the right thing to do. We believe it’s the only thing to do. That’s why we adopted a Cradle to Cradle design philosophy more than a decade ago, reinforcing our commitment to using only the safest, healthiest materials available—and to designing products that are as sustainable as they are beautiful.

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Cosentino



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The Cosentino Group is committed to the continuous improvement and development of eco-friendly processes through innovation and technology. As the market for green products grows exponentially, the growth of the company is directly linked to its green practices that respect, protect and rebuild the environment from the early stages of sourcing materials right through to product manufacturing and distribution.

Sk Chemicals



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SK Chemicals utilizes state of the art technology to achieve harmony between human beings and their environment. SK Chemicals’ focus on the development of an eco-friendly chemical portfolio is the hallmark of our balanced approach to profit and social responsibility. SK Chemicals business structure is divided into ‘Green Chemicals Business,’ and the ‘Life Science Business,’ encompassing its corporate mission ‘Health Improvement of Humankind and Protection of Global Environment.’

SK Chemicals, which pursues endless change and innovation, is a company that thinks of gracious harmony between nature and humankind. The company is making an effort to rise as a globally leading company that provides green materials and total healthcare solutions. Chemistry for the future, and life science for happiness, SK Chemicals’ innovation for tomorrow never stops. We care for the future. Healthcare. Earthcare.

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Schott



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We started with a corporate goal to protect the environment and conserve natural resources. Now, we produce our architectural product PYRAN® Platinum fire-rated glass-ceramic exclusively by the microfloat process and are able to achieve high-quality, lowbubble- count glass without the traditional refining additives antimony and arsenic. Our next challenge was to educate our architectural customers on how they can add value to building projects using our environmentally friendly fire-rated glazing product. We also wanted to benchmark our manufacturing process against other environmentally conscious companies in the industry. We chose to work with McDonough Braungart Design Chemistry’s (MBDC) Cradle to Cradle Certification Program because of its close ties with the LEED building rating system.

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Sapa



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Sapa Pole Products is the business unit of the Sapa Group and producer of aluminum light poles, flagpoles and traffic regulation systems. We works in a safe and responsible manner which expresses respect for the environment and the health of our employees, our customers, and the communities in which we operate. Sapa first came across the Cradle to Cradle concept through the Aluminium Center in the Netherlands. Without realizing it, Sapa had already taken a step in the direction of Cradle to Cradle by recycling the aluminium of old light poles for the use of producing new light poles. The Cradle to Cradle snowball has continued to roll at Sapa ever since. The realization of a Cradle to Cradle light pole became top priority.

Sabic



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When we first read Cradle to Cradle, we immediately saw complementary connections with what we were trying to accomplish at SABIC with VALOX iQ™ technology. VALOX iQ™ resin is a product of up-cycling, consistent with the Cradle to Cradle principles. Used in a wide range of products from automotive to consumer products, and from electronics to fibers, VALOX iQ™ resin has provided designers with a new alternative at the hard to find intersection of recycled content and high performance.

A limitation of recycled plastics is that many recycling processes down-cycle the material, breaking down the polymers and reducing their performance with each life cycle. SABIC’s VALOX iQ technology overcomes these limitations by using chemical processes to unzip polyethylene terephthalate (PET) bottles into their precursor chemicals, purify them, and then use them to create new polybutylene terephthalate (PBT). The resulting VALOX iQ resin contains up to 60% recycled
content with performance that is nearly equivalent to virgin, non-recycled PBT.

Rework



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REWORK Cradle to Cradle workwear is the first cotton industrial clothing that will not eventually end up in a trashcan. The workwear is designed in such a way that all its constituent parts can be reused. Old and worn REWORK workwear can be used to spin new yarn or to make compost. The concept is innovative as well as sustainable and has a recognizable quality for a price that is comparable with that of normal industrial clothing. REWORK Cradle to Cradle workwear is the result of a unique partnership — two years of studies, trials and tests between workwear producer Van Puijenbroek Textiel, textile service companies Berendsen and Lavans and waste management services provider Van Gansewinkel.

Replenish



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While ironing his shirts one afternoon, Jason Foster was struck by a bolt of creativity to design a new kind of bottle: a reusable upper bottle that attaches to a replaceable concentrate refill pod. The intent of this radical design? Usher in a new era of “easy-to-mix-withwater” cleaning concentrates that are more affordable, more convenient and dramatically less wasteful than the pre-mixed disposable products we buy today. Foster’s innovation would lead to the founding of Replenish, a company aimed at improving the user experience for concentrates.

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Rendemint



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Rendemint was founded with the desire to develop solutions for office, outdoor and home that were completely designed with the Cradle to Cradle design philosophy. Our company was founded after watching a documentary on Cradle to Cradle presented by Netherlands Public Television (NPO) called “Waste+Foord”. If it weren’t for Cradle to Cradle, our company would not have started. Without compromise, we walked through all stages of the manufacturing process, and we discussed the materials the production energy, glues, manufacturing and logistics involved. When it cam time to seek certification, there was no need to change a thing. And the Rendem series is Cradle to Cradle Certified Gold.

The materials used and the finishing layers are free from any harmful substances. No toxins are used, no formaldehyde, and the collection is more than carbon neutral (carbon positive). The Rendem series is produced without any fossil fuels. The production facility runs on 100% geothermal energy. A minimal amount of renewable resources are used, and a maximum of innovation guarantee we are making most sustainable furniture in the world.

Natural Vita Talalay



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Radium Foam is the first bedding foam supplier in the world to receive the Cradle to Cradle Silver certificate for its 100% Natural Vita Talalay. Vita Talalay is renowned for its cushioning support and natural ventilation and therefore is a vital component in premium comfort beds. In 2008 Radium introduced its 100% Natural Vita Talalay latex to the bedding industry. The objective was to meet the increasing demand from consumers for natural products. Natural products are considered healthier options and are more trusted than artificial products.

In 2010, a logical next step was to achieve an objective certification for Natural Vita Talalay; one which not only looked at the product but also the process to create it. Radium Foam found this with Cradle to Cradle certification, which requires a long term commitment in which continual improvement is key; not only in terms of our materials but also in our processes and organization. Sustainability for Radium is our long term commitment. We consider it our fundamental “point of entry;” a must, no matter what the circumstances are. Natural Vita Talalay is the healthiest option for current generations and will always be the most responsible option for future generations.

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Puma



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In 2013, PUMA launched two new collections of lifestyle apparel, footwear and accessories, both Cradle to Cradle Certified Basic. The collections include re-issues of iconic PUMA styles such as the PUMA Suede and T7 Track Jacket, along with newly designed windbreakers and sweatshirts and a fully recyclable backpack and shoulder bag.

With InCycle, we wanted a challenge for ourselves and the way the footwear and apparel industry could  innovate for sustainability. To achieve a third party certified line of products we pushed both our suppliers and ourselves. In order to get a full line that was Cradle to Cradle Certified, we had to innovate at both micro and macro levels. At the micro level, we looked at what types of pigments and dyestuffs we used in our products. At the macro level, we developed a system within our stores that could take back products and put them into a system where they could be recycled or reused. That required us to partner with organizations like EPEA in Germany, who have the chemistry knowledge and could work with our supply base and innovate within our supply chain.

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Playworld Systems



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Our mission at Playworld Systems is to create safe and healthy environments for children. To that end we committed to eliminate PVC and the associated phthalates from all of our products. No equipment existed to meet our needs, so we developed machines in-house that could automate high-volume, large parts. After months of work and a $2.5 million investment, Playworld Systems succeeded in becoming 99.99 percent PVC-free. After we achieved our goal, we wanted to communicate our sustainability philosophy and find a credible certification program that would help us establish continuous sustainability improvement efforts. We sought out a program with criteria that would benefit the environment and our customers and help guide us in our overall sustainability efforts.

Mosa



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Mosa believes that if you are serious about implementing the C2C concept in your company you might as well certify your products. It shows that your company is taking C2C very serious, it creates trust and credibility in the market. Mosa tiles are qualified as “designed for the technocycle, but safe for the biocycle”, a qualification which confirms that Mosa tiles do not release any harmful compounds during their useful life and do not damage nature in case of accidental dumping. The main constituents of Mosa tiles are clay and sand, natural raw materials that are present in abundance in nature. Mosa C2C tiles are free of hazardous compounds, the result of years of R&D in which all the tile ingredients—including our suppliers’ raw material chain—were analysed and classified to ppm (parts per million) level.

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Minlan



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Minlan has been in business since 1984. Based in Taiwan this company is totally invested in new materials that are durable and provide excellent quality to their customers with a positive environmental impact. The Cradle to Cradle Certified yarn is a polypropelene base that is durable, cost effective and non-toxic. And it looks good.

MicroPak



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Micro-Pak’s sustainability story is embedded in our company’s mission. Our products and services are designed to prevent consumer products from “going green.” While we all want to be kind to the earth, allowing mold to develop when goods are packaged in humid Asian climates and shipped between continents is one type of green we can do without. Our mission is to eliminate mold from the supply chain, which means that
fewer of our customers’ goods are destroyed by mold and mildew. It also means that a lot less of our scarce natural resources are used, burned up and thrown away in the process. Micro-Pak’s most significant innovation is arguably the one that brought the company into being. The creation of Micro-Pak Stickers and Sheets provided a replacement for the silica gel packets that are ubiquitous in consumer product packaging.

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Method



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Method’s mission is to take dirty out of cleaning by making products that are safe for the environment and people. Our company was founded on principles which align with Cradle to Cradle principles, including green chemistry, closed loop design, recyclability, and biodegradable ingredients.
Cradle to Cradle Certification helps us validate our environmental and health performance and demonstrate how we make improvements over time.
Method’s approach to innovation spans the entire company—from our plastic surgeons (aka packaging engineers) to our green chefs (aka formulators). We do not believe that a truly sustainable company exists yet. But because we aspire to pioneer a cleaner clean, we continuously make real steps towards that goal. We strive to continually improve in all of the Cradle to Cradle Certification’s five criteria.

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Wet Women Surf Wax



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As owner and founder of WET WOMEN LLC., I created and formulated WET WOMEN® SURF WAX. I wanted to create a Cradle to Cradle product, rather than a cradle to grave product. My love for the ocean (windsurfing, surfing, swimming, snorkeling) and respect for the environment inspired me to create a new product (Wet Women® Surf Wax) with a new concept in mind. The wax was to be designed so as to be completely harmless to the ocean and its inhabitants, the beaches, and the humans using it. The surf wax would be nontoxic, biodegradable, and compostable. After having read the Cradle to Cradle book, I wanted to meet the stringent criteria of the Cradle to Cradle certification to guarantee that the surf wax had truly been evaluated and scientifically backed up for its characteristics (human health, environmental health, water stewardship...), meeting their stringent certification criteria. I wanted to make sure my product would be determined to be an honest ecologically intelligent product, after having been evaluated for and meeting their rigorous certification criteria requirements and conditions.

Mecho Systems



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The Cradle to Cradle Certification story at  MechoSystems is one of great innovation, perseverance,  and—ultimately—success. Twitchell, in support of our shared vision, became a fabulous partner. Together we pioneered the replacement of a PVC-coated, polyester yarn, with a technical yarn. EcoVeil uses a TPO (thermoplastic olefin) extrusion over a polyolefin core yarn (replacing the polyester core yarn). There were many challenges along the way. With our combined efforts, we eventually reached the ideal hand (softness) of the shadecloth, tested its flame retardancy and manipulated its color fastness and its ability to weld into a shadecloth, and to then hang flat. Each one of these issues required revolutionary work. In the end, we succeeded and were awarded a Cradle to Cradle Certification, now certified Silver. The flame-retardant chemistry remains a challenge to further improve EcoVeil. But the concept made it possible to have a PVC-free coated yarn that minimizes yellow and red chemicals, and can be recycled.

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The Lighting Quotient



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The Lighting Quotient is a manufacturer of high performance architectural luminaires. We are deeply committed to performance, quality and product longevity. As a leader in sustainability, we design and build products that save energy, defy the landfill and support Cradle to Cradle initiatives. Our fraqtir LED lighting products use an innovative refractive optic that efficiently captures and redirects light from an array of LEDs to create highly effective, application specific light distributions while achieving up to 82% energy savings over traditional light sources. Our elliptipar and fraqtir products are Cradle to Cradle Certified Silver.

LVR



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Las Vegas Rock is one of a kind. We have been labeled the "pioneers of sustainability" for stone  quarries throughout the industry. We are the only Cradle to Cradle Certified Silver natural stone in the world. Cradle to Cradle Certification provides us with a means to tangibly and credibly measure achievement in environmentally-intelligent design and helps customers purchase and specify products that are pursuing a broader definition of quality. This means using environmentally safe and healthy materials; design for material reutilization, such as recycling; the use of renewable energy and energy efficiency; efficient use of water, and maximum water quality associated with production; as well as instituting strategies for social responsibility.

KE Fibertec



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KE Fibertex designs and sells textile ventilation systems (more commonly known as Fabric ducts/duct socks/sox) for draft free air distribution in all types of rooms and applications. Ours is the world’s first Cradle to Cradle Certified ventilation duct. Fiber ducts provide inherent benefits including draft-free, evenly distributed air, reduced installation costs, and lightweight for structures with little or no load bearing capacity. The ductwork is used in a wide range of applications including office space, industrial facilities, laboratories, food industry installations, showrooms, museum galleries and sports complexes.

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Interwand



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In 2009, inspired by the Dutch documentary ‘Tegenlicht,’ the director of Interwand set the company on its current course toward making all of its products in accordance with Cradle to Cradle principles by 2020. Interwand wants raw materials to remain available for future generations and therefore wants to develop Cradle to Cradle Certified products. We feel a responsibility for the preservation and reuse of resources. With the introduction of the GreenFlexibility™ programme, Interwand wishes to systematically make its products and processes more sustainable. This policy programme will cover various developments that form part of sustainable and corporate social responsibility.

 

IceStone



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Founded in 2003, IceStone is the world’s leading manufacturer of sustainable durable surfaces. We strive to create healthy, high-performance products, to empower and engage every employee, and to minimize our environmental footprint. To that end, production is powered by a water recycling system, day-lighting, and steam heat generated in the Brooklyn Navy Yard. Employees collectively own 10% of the company, and every non-exempt worker receives a living wage with benefits and on-site skills training. We chose to participate in the Cradle to Cradle Certification program because it measures and informs IceStone’s social and environmental practices, and drives product innovations as well.

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Herman Miller



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The products and services of Herman Miller are purposefully designed to enhance the human experience wherever people work, live, heal and learn. We emphasize a problem-solving approach, continually seeking to create inspiring designs that help people do great things and organizations to perform at their best. In pursuit of that mission, we are motivated by our more than 100 year history and a deeply rooted culture that calls us to do our part in creating a better world. Environmental stewardship has long been a core value of our company in service to these ideals, as we passionately work to better the health and well-being of customers, our employees, communities, and the planet we share.

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Hair O’Right



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We’ve always believed life is the most beautiful and powerful in a natural and pure state. With the brand’s vision of “It’s O’right,” O’right devotes itself to develop ‘green’ products, and to charity activities for environmental protection to ensure our future generations a good and sustainable life.

O’right puts green concepts into products: from materials, ingredients, designs, charity activities to experiences. We use natural and certified organic ingredients, free of artificial hormones, and which don’t pollute the aquatic environment. Our packaging material is also sustainable—our eco-cartons are made of 80% recycled paper, and we use FSC certified paper and soy ink for all printed matters. Soy ink is non-toxic, contains no heavy metals, and does not cause irritation or pollution. The use of refill packages helps to save 38,000 plastic bottles annually.

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Gugler



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In 2011, after intensive research, the Austrian communication company gugler* succeeded in producing printing products in such a way that they could be returned to the biological cycle at the end of their product life cycle - and has been awarded the Cradle to Cradle Silver certificate for its pureprint product groups. All the substances in the Cradle to Cradle certified printing products have been analyzed together with the environmental research institute, EPEA Hamburg. The optimization focused on material health and material reutilization criteria. Gugler* had already established very high standards for energy conservation, water stewardship and social fairness. While working on the project, our team members became much more aware of the environmental problems that conventional printing products can cause, and confirmed that the Cradle to Cradle approach offers a better way.

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Gessner



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Gessner AG, Wädenswil, manufactures recyclable upholstery fabrics for climate-controlled seating under the well-known Climatex® brand name, which includes the product lines Lifecycle™ and Lifeguard™. Their first-class design and outstanding comfort are the result of intelligent technologies and the art of weaving sophisticated fibres into outstanding fabrics. Gessner has now launched a new Cradle to Cradle inspired invention that will fundamentally change the worlds of furniture, office furniture and transportation in terms of design, comfort, durability and environmental friendliness: the Climatex Dualcycle™ fabric. This new fabric utilizes astonishing natural principles that motived its design.

gDiapers



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The current Cradle to Cradle Certified gDiapers disposable inserts, used with our reusable diaper covers (gPants) are a more sustainable diapering system with more environmental benefits than any other single-use disposable diaper in the market. Unlike most single-use diapers, including “bio” diapers, diapers with compostable parts or diapers that are dyed brown, gDiapers contain no polypropylene or polyethylene. These plastics persist in the environment long after disposal with no ability to break down(about 50 million diapers are thrown in US landfills each day). Home composting disposable inserts (wet ones only) create a usable humus. There is no other disposable diaper, on the market that can make all of these claims. Further, gDiapers offers a cloth insert which, with a gPant, offers a fully reusable system.

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Gabriel



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Gabriel A/S is a Danish company, established in 1851.Gabriel develops and manufactures upholstery fabrics and other components for furniture. We have one product certified, Gaja C2C, a wool product. Innovation and value-adding partnerships are fundamental values of Gabriel’s mission statement. Gabriel develops its services to be used in fields of application where product features, design and logistics have to meet invariable requirements and where quality
and environmental management must be documented.

As a leader in our industry, it made sense to have our products certified as Cradle to Cradle. Our top customers were focusing on Cradle to Cradle design, and we wanted to make it easy for them by supplying our own certified textile. Certification was the logical next step in our tradition of building top-quality products while protecting our environment.

 

Emco



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emco Bau has been developing and manufacturing individually designed clean-off systems for commercial buildings for fifty years, all made to the highest quality and safety standards. Our company focuses on innovation and quality. We are always looking for practical solutions with which we can affirm our commitment to products that are environmentally friendly and conserve resources whilst at the same time, meeting the needs of the market. We needed a concrete way to show our responsibility and commitment to sustainability, and so we decided to pursue Cradle to Cradle certification. We aim to follow the Cradle to Cradle design philosophy as we expand and offer our customers high-quality products that are also environmentally sustainable.

 

Ecover



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Ecover was founded in Belgium in 1979 by a team of highly motivated eco-pioneers, long before labels such as ‘sustainable’ and ‘environmentally friendly’ became desirable. After 17 years of providing professional cleaning products that pack a punch, Ecover has re-launched its Ecover Professional range with three new concentrated products, new and improved formulae and a fresh new design. The new Ecover Professional products will be sold across Europe through the existing business to business dealer network to the public sector, the healthcare sector, the leisure sector and contract cleaners. A team of scientists at EPEA have rigorously assessed all ingredients, packaging materials, processes and social practices used, testing for maximum material reutilization and biodegradability. As a result, Ecover Professional now has seven products Cradle to Cradle Certified at Silver level.

 

Dow



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Having Cradle to Cradle Certification aligns with Dow’s 2015 Sustainability Goals especially in the areas of renewable energy, water stewardship and social responsibility. Further, Cradle to Cradle Certification builds on Dow’s legacy of building solutions that save energy and reduce greenhouse gas emissions by measuring the company’s progressions across additional sustainability criteria. In March 2011, Dow Global Technologies LLC (DGTL) a subsidiary of The Dow Chemical Company, announced the invention and development of the Polymeric Flame Retardant, a stable, high molecular weight, non-PBT (Persistent, Bioaccumulative, Toxic) substance. The additive is intended to provide a fire safety solution for extruded and expanded polystyrene foams, enabling these thermal insulation materials to continue to meet the increasing demands of global energy efficiency regulations and sustainable building design. Polymeric Flame Retardant innovation and scale-up are important steps forward in order for the industry to develop a more sustainable, reliable and available flame retardant for polystyrene foam insulation.

Desso



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Desso was also the first company in the world to have its products certified against the new Cradle to Cradle 3.0 level established in January 2013. Desso has been learning how to move towards the less wasteful economy via its Cradle to Cradle commitment. This embraces a whole new way of looking at doing business in which goods are made out of the most positive materials so they can be recycled in a healthy way at the end of the product’s life. Since 2007, Desso’s market share for carpet tiles increased in Europe from 15% to 25% . Against the backdrop of recession and market contraction, Desso also managed to significantly increase sales of its new DESSO AirMaster® carpet, designed to reduce the damaging effect of airborne particulates indoors. This became the second best performing product in the company’s portfolio and was created when the company was focused on its new C2C goals. In addition to commercial impact, going C2C company-wide has strengthened Desso’s reputation as an innovator and sustainable business. Desso has been profiled in the Financial Times, Harvard Business Review and the Ethical Corporation. In 2012, Desso became one of the first members of the Circular Economy 100, created by the Ellen MacArthur Foundation and Desso CEO Alexander Collot d’Escury will participate in discussions on the circular economy at the World Economic Forum. Watch to learn more.

Designtex



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In 1993, Susan Lyons, then Creative Director of Designtex, a New York-based textile company, decided to develop a collection of ecological fabrics. But, at that time, no one knew exactly what a “green” fabric should be. Should it be made of recycled materials, recyclable materials, natural fibers? What was the best direction? Late that year, Lyons contacted William McDonough, an architect and leader in the field of sustainable design, to get his input. McDonough proposed the concept of “Waste=Food” as a guiding principle for this (and other) design problem(s). Lyons and McDonough set a goal of making a “consumable” product that, when used or discarded, would turn into soil without any harmful side effects. A partnership then emerged between Designtex, McDonough and his colleague, the chemist Michael Braungart, and the Swiss mill Rohner, to develop a biologicalnutrient upholstery that would later be called Climatex®. Following the “waste=food” principle, the upholstery was designed to break down and return safely to the earth after its useful life. Watch here to find out more about Designtex.

Decade Products



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Decade Products is a joint partnership between Dolav Plastic Products and Cascade Engineering, offering a complete line of reusable plastic containers and pallets for industrial, agricultural and food processing applications worldwide. Decade’s RACX® Pallet combines strength and economy in a lightweight one-piece design for superior performance at an affordable price. It is made from 100% post-industrial recycled materials.

Designed to be sustainable from the start and last easily over 10 years, it is a multi-purpose pallet used for stacking, racking, and transporting, minimizing the need for wood pallets. The product is light in weight, durable and completely recyclable at the end of its life.

Having a Cradle to Cradle Certified product gives Decade a unique advantage above all other plastic pallet makers. Sales continue to grow year over year as plastic pallets become accepted as a viable wood replacement. In fact, this type of product has proven to be sustainable and will likely evolve into additional product certifications.

DA.AI TEchnology



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DA.AI Technology is one of the world’s first non-profit social enterprises. DA.AI Technology was started in 2008 by five forward-thinking entrepreneurs with ties to the Taiwan-based humanitarian foundation Tzu Chi. From the beginning, DA.AI has dedicated itself to helping resolve global environmental crises, promoting environmental education and protection and developing “breakthroughs with heart.” DA.AI began Cradle to Cradle product certification in early 2012 with the Silver certification of the Gray Eco Blanket. Each Gray Eco Blanket is made from 63 recycled soft drink PET bottles. This equates to reducing 4 kg of CO2 emission, and saving 1023 milliliters of oil and 170 liters of water. As of 2012, Tzu Chi volunteers worldwide have delivered over 500,000 eco blankets to disaster victims in nearly 30 countries. Watch to learn more!

Construction Specialties



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Construction Specialties currently has 22 products certfified by the Cradle to Cradle Products Innovation Institute.  Vice President of Construction Specialties, Howard Williams, heard William McDonough and Michael Braungart speak and after an inspiring talk, he read Cradle to Cradle. Shortly after, the USGBC offered an innovation credit for the C2C certified products and Williams championed adoption of the Certified Product Standard. Meanwhile, Construction Specialties customers were trumpeting Cradle to Cradle Certified, so this proved to be not only a wise investment but also a prescriptive path to environmentally responsible behavior, all under the watchful eye of the third-party certifier. “The extent to which we value and attend to these structures is the extent to which we set our course and that of future generations. It’s not so much that this raises our responsibility, but that it also raises our opportunity.” Watch to learn more.

ConXtech



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ConX is a Chassis Based Modular™ structural steel building system.  Inventor Bob Simmons had been working for decades toward a simple formula: Build more for less. He wanted to deliver better buildings, in less time, with less risk, and less cost to the customer. He rethought the entire lifecycle—design through delivery. His idea was to develop a modular structural system which could efficiently integrate pre-fabricated or modular building elements, such as pre-fabricated stairs, walls, bathrooms or kitchens. The result of this effort is a system that simply fits together elegantly, economically and sustainably and can be designed for dis-assembly and re-use fulfilling the Cradle to Cradle Certified qualifications and inspiration. Watch here.

Bella-Dura



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Bella-Dura, as its name implies, is beautiful, durable, and sustainable. Bella-Dura fiber is 100% solution dyed, affecting unsurpassed performance from its core, and has more inherent attributes than any other indoor/outdoor textile in the marketplace today. In fact, Bella-Dura is the only textile in the marketplace whose fibers (synthetic or natural) begin as a by-product of post-industrial waste and end as a 100% recyclable material. Bella-Dura was bestowed with the first-ever 2008 Earth Minded Award from ASID and a Cradle to Cradle Silver Certification from the Cradle to Cradle Products Innovation Institute. Each time, Bella-Dura was the first and only environmentally friendly indoor-outdoor textile to earn these awards.

Byrne Electrical Specialists



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Byrne offers eight product lines that are fully Cradle to Cradle Certified, the highest of which achieved a Silver designation. These product lines include Assemble, Assemble Reveal, Glenbeigh Contemporary, Glenbeigh Traditional, M2X, Mho, Mho2, and Miniport. Each product line boasts dozens of configurations for a high degree of customization and control on any given project.

Beyond product adjustments, Byrne has also made strides in other areas to meet certification. Among these, were changes made to the supply chain, product analysis, and manufacturing, as well as issues involving material health, material reutilization, energy conservation, water stewardship, and social fairness. Byrne partnered with MBDC to analyze the make-up and process of all their products and utilities, focusing on chemistry, material, delivery, quality, and sustainability.

Be Green Packaging



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Be Green Packaging designs, manufactures, and distributes Cradle to Cradle certified, tree free, compostable and recyclable packaging for the food and consumer packaging industries that is safe for people and healthy for the planet. Be Green Packaging’s business model has been created to address the international concern of teeming landfills and poor waste management.  As a progressive, socially conscious and for-profit company, we are driven to create and offer not only truly sustainable alternatives to traditional packaging, but also to educate our stakeholders, employees,  suppliers and communities about their impact on the environment. We are committed to the full life cycle of our products.  Our packaging utilizes annually renewable plant fibers, recycles water, reuses general waste and scraps, protects the environment, and returns healthy, fertile soil back to mother earth through the process of composting.  All of our protocols revolve around Cradle to Cradle philosophy and ideals.

 

Bark House, Highland Craftsmen



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Highland Craftsmen has created a new, green industry for the naturally pristine but economically impoverished Appalachian Region of North Carolina.  The essence of forestry was forever changed as bark was reclaimed from being a waste by-product.  Today, this process is part of larger biomass utilization.  The face of architecture has been impacted, as the bio-mimicry of bark transformed the exterior of structures to celebrate trees in a more holistic way.

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Aveda



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Now available in more than 30 countries, Aveda,
the Art and Science of Pure Flower and Plant
Essences, was founded in 1978 in Minneapolis, MN,
with the express purpose of creating powerfully
effective, botanically-based hair, skin, body and
makeup products, and spa treatments inspired
by Ayurveda, the 5000 year old traditional Indian
system of healing.

Aveda is world-renowned for pioneering
benchmarks of environmental responsibility
in beauty, including being the first privatelyowned
company to sign the Ceres Principles in
1989 (Coalition for Environmentally Responsible
Economies) and the first beauty company in the
world to manufacture with 100 percent wind power.
Consistent with Aveda’s long-term commitment
to Cradle-to-Cradle® principles, seven Aveda
products and packages are C2C certified. Aveda’s
annual Earth Month campaign, held each April,
has raised more than $31 million to support
environmental projects around the world since 1999.

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Auping



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Auping is the largest independent Dutch bed manufacturer. Our company has been in business since 1888, when Johannes Albertus Auping developed a mesh bed with a spring and ventilating base under the mattress. Auping has made a commitment to achieve Cradle to Cradle Gold Certification by 2020. Our products can be recycled at the highest level, and we utilize renewable energy. In addition, we have working and social conditions for sustainable labor deployment of all stakeholders.

Alcoa



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Aluminum is an ideal material. Strong but lightweight, it is an essential component of green buildings in fast-growing urban areas. It also improves fuel efficiency and emissions reductions in all modes of transportation. Because aluminum is infinitely recyclable, approximately 75% of all the primary aluminum produced since 1888 is still in use today. The inherent qualities of aluminum—high strength, light weight, and durability—make it one of the world’s most sustainable materials. Alcoa is the first aluminum company to receive the Cradle to Cradle Certified mark. Certification helps assure our customers that we are continuing to improve the sustainability of our metal, from initial production through use and then recycling. 

AGC Glass Europe



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AGC Glass Europe is one of the market leaders in sustainable glass product design and processes, in part because our customers know we are focused on creating quality products while protecting our environment. Architects must not only look at the energy performances of materials, but they also need to carefully select these materials based on their sustainable design. To evaluate the sustainability of the building materials, “green indices” have been established by building certification programs, NGOs or government authorities. The Cradle to Cradle Certified quality label covers all these aspects.

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Accoya Wood Products from Accsys Technologies



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Accoya is a result of years of visionary work that we at Accsys Technologies were fortunate enough to acquire and to bring to fruition. Our Accoya brand high-technology wood is sustainably sourced and matches or exceeds the beauty, stability and durability of tropical hardwood species. The acetylation process merely mimics nature and, without adding any toxic substances, ensures performance and material health. In addition, Accoya products are produced in a low-energy, low-water use process using only certified sustainable wood. Check out the video.