Cradle to Cradle Product Design Challenge

In partnership with Autodesk
Made possible by Arconic Foundation

Design Challenge Judging Panel

We look forward to announcing the Design Challenge VI judges, who will be selected for their knowledge and leadership in design, and advocacy for sustainable design principles.

See below for the industry experts who generously contributed their time to participate in Design Challenge V.

Chris Uecker - Senior Scientist, Product Design and Development, Target

Chris Uecker currently brings his passion and multi-industry sustainability expertise to Target as a Senior Scientist on the Product Design and Development team. In addition to his responsibilities leading product development for Target’s own brands in the areas of household essentials and health care, Chris is actively involved in the company’s research and development efforts, focusing on sustainable chemistry and product design. Often tapped for his industry expertise as an innovator, formulator and product developer, Chris has provided thought-leadership on several industry panels and is known for his ability to drive meaningful change, while advancing sustainability efforts in the areas of surface cleaning, pharmaceuticals and personal care.

Dr. Debbie Mielewski , Senior Technical Leader, Materials Sustainability - Ford Motor Company

Debbie is passionate about the work she does to improve Ford’s environmental footprint and believes these new materials are going to dominate the market in the future.  She started working at Ford in 1986 on predicting the durability of automotive coatings.  Subsequently, Debbie worked in plastics processing, and then plastic materials. In 2000, she started the bio-materials project, focusing on inclusion of soybean oil into urethane foam formulations.  This product was introduced in the 2008 Ford Mustang, and now every North American built vehicle hosts soy in the seat cushions, backs and headrests. Since that time, 7 other plant-based materials have been introduced into Ford vehicles, making them a leader in this space. 

Doug Brown , Manager, Business Strategy, Sustainability - BASF Corporation

Doug Brown is a member of BASF’s North American corporate leadership team for sustainable development, is a subject matter expert on sustainability to BASF and serves as the primary intermediary for 12 operating divisions with annual revenue of $16 billion.  BASF, the world’s largest chemical company supplies to industries including; Construction, Transportation, Agricultural, Consumer goods and Packaging. Doug has previously served in advisory roles with; USGBC HealthBuild Council; Urban Land Institute Climate Land Use & Energy Board, ULI Redevelopment and Reuse Council and Board of Directors for the Sustainable Building Industries Council. 

Lewis Perkins, President - Cradle to Cradle Products Innovation Institute

A long-time advocate for “doing the right thing,” Lewis is a champion for sustainability – personally and professionally.  Prior to joining the Cradle to Cradle Products Innovation Institute, Lewis consulted to companies both big and small on creating programs and awareness for environmental and social initiatives. Perkins led the "green" charge as director of sustainable strategies for The Mohawk Group, a leading carpet manufacturer and commercial division of Mohawk Industries.  He continues draw on this passion and experience to help advance the Institute’s mission of scaling Cradle to Cradle Product Certification worldwide.

Dr. Habil Hasso Weiland, Technical Fellow, Breakthrough Technologies - Arconic

Hasso is a Technical Fellow at the Alcoa Technical Center in Pittsburgh, PA. A leading expert in aluminum metallurgy, his work focuses on innovative materials and process concepts. He holds a Master in Physics and a PhD in Physical Metallurgy from University of Clausthal, Germany. He later completed the highest level of academic certification – a Habilitation – at the same university. He has over 100 publications as archival journal papers, conference and workshop proceedings, and technical reports, and has presented broadly on his knowledge and expertise from over 25 years in the field.

Stuart Constantine, Co-Founder & Publisher – Core77

Stuart is the co-founder and managing partner at Core77, a New York-based publishing company focusing on the design industries. With over 20 years of experience in the design and technology industry, Stuart has grown deep expertise in industrial design, product development and management, digital publishing, and interaction design. Stuart currently oversees operations for,, along with various partner sites. 

Zem Joaquin , Founder – Near Future Summit & EcoFabulous

Zem Joaquin is a founding board member of the Cradle to Cradle Product Innovation Institute. As an environmental designer and strategist, she helps companies and individuals create beautiful, smart, sustainable spaces and practices. She is the Founder of ecofabulous, a website dedicated to sharing stylish, low-impact beauty, fashion, home, kids,tech, and lifestyle products. Recently, ecofabulous became part of Huffington Post where Zem is now editor at large of Home & Lifestyle. Previously she was a contributing eco-editor at House & Garden, Domino, Architectural Digest and 7×7 magazines.

Zoé Bezpalko, Design + Impact Lead, Autodesk

Zoé Bezpalko is building her career at the intersection of sustainability, technology and design.With a Master degree in Environmental Engineering, she started her career by promoting sustainable design practices in emerging countries. Few years later, earning an MBA in Design Strategy triggered her passion for design and entrepreneurship as tools to create a better world. She is currently supporting Autodesk Foundation customers through emerging technologies, learning services and impact modelisation, to design and fabricate innovative solutions to the world's most pressing social and environmental challenges.