Built Positive

Creating positive impact from the molecule to the metropolis

Are you ready to build what’s next? Join the Built Positive Movement.

Built Positive challenges our industry to build better. We design for circularity, we innovate to improve inputs and recovery, and we quantify positive impact from the molecule to the metropolis.

Cradle to Cradle Certified™ is more than a certification—it’s a vision associated with positive impact. Our value proposition is the verification of positive materials for circular systems. Built Positive is our new initiative to leverage these strengths to make a greater impact in the Built Environment.

Built Positive kicked off in November with a workshop series across five cities followed by an introductory webinar. It’s the first, but just one, component a larger movement that leverages the strengths of the Cradle to Cradle Products Innovation Institute to make a greater impact on the Built Environment.

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What Is Built Positive?

Through circular design and circular value chains, materials in buildings sustain their value so that they function as banks of valuable materials. This shift allows the building sector to produce less waste, use less virgin resources, slow the usage of resources to a rate that meets the capacity of the planet, and improve human health while creating true value for owners and occupants.

The key concepts of the Built Positive movement are as follows:

Circular Design: Everything is a resource for something else. Intentionally eliminate the concept of waste through design at all levels:  material, product, and building.

Material Health: Quality assurance and value retention through the use of materials that are verified to be safe and healthy for humans and the environment.

Design for Disassembly and Recovery: Buildings that can be easily deconstructed so that materials, products and components can be easily recovered, their value retained, to be meaningfully cycled.

Value Chain Collaboration & Integration: To innovate and accelerate circular solutions requires early and often engagement of the supply chain, material manufacturers, architectural and interior designer, owners and developers, banks and financiers.

Quantifying Value: Creating and retaining value over the life cycle of a product or building enabled by the identification, optimization, verification, and tracking of materials thoughtfully designed and assembled for whole building circularity.

Policies and Standards: Governments can affect preconditions for a circular building sector through various incentives, policies, standards and regulations.

How Do I Join the Movement?

As we move forward, Built Positive will encompass numerous educational, collaborative, and exploratory components designed to challenge how you think about sustainability in the built environment.

Step 1: Sign up for the Built Positive newsletter. This monthly newsletter includes articles, case studies, events, and more items designed to keep you informed and thinking as you put Built Positive concepts into practice.

Step 2: Attend webinars and in-person events. We will be hosting monthly webinars and will be scheduling in-person workshops in cities around the country over the course of the next year. Sign up for the next webinar below. Subscribing to our newsletter also will keep you informed when new events are added.

Step 3: Get inspired. If you’re just joining us, catch up on the inspiring case studies and articles in the News box below.

Step 4: Share your successes. Are you incorporating the principles of Built Positive? Let us know so we can share your story and others can learn from your efforts. Click here to send us an email.  

Built Positive is a collaborative initiative of the Cradle to Cradle Products Innovation Institute, created to advance the green building movement’s leadership in safe materials, perpetually cycled with positive impact on humans and the environment. As design and construction practitioners, you play a central role in this movement and its opportunities and possibilities.

Continuing Education


November 30 / 12:00–1:00 pm Eastern


View the Webinar Recording Here

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